Honda invests in "people are fundamentally good" to sell its new Insight hybrid. Wonder if that'll be a more successful approach than the Prius business model:
All people are planet warming spawns of satan 'cept me 'cus I drive a hybrid.
Wouldn't go with the notion that people are fundamentally good. But I think most try to do right by the environment these days. People are tired of being beat up for not being green enough.
Honda's on the right (starboard) tack here.
Yep, as my friend Kermit sings, "It's not easy being green." At least Honda is taking a positive approach! If more advertisers do that, we might watch commercials and mute during the news! :-]